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Aishwarya Bachchan wants to resurrect ABCL

Aishwarya Bachchan is now taking interest in resurrecting ABCL (AB Corp) and helping out with the marketing and promotion of Amitabh Bachchan"s forthcoming film, Paa.

She wants Paa to do really well as it stars Amitabh and her hubby Abhishek Bachchan. She is taking all the marketing decisions related to the film and also has a say on how to promote the film. Her ideas are appreciated by the Bachchans.

Paa has a different story with Abhishek playing Amitabh"s dad. To make the film a commercial success, various strategies are being made. Aishwarya has also suggested a lot that they could do to promote the film.

Paa will be released in a month"s time.
 

Aishwarya to revive ABCL by marketing Paa

Two years after her marriage to Bollywood superstar Amitabh Bachchan"s son Abhishek Bachchan, former beauty queen turned actress Aishwarya Bachchan has turned a complete family woman. She is now very serious about reviving the almost-death Bachchans" home production house Amitabh Bachchan Corporation Ltd, (ABCL) through the much-hype film Paa.Aishwarya is all geared up to market Paa starring her father-in-law Amitabh, husband Abhishek and Vidya Balan. She is the marketing head of this flick, which has created lots of hype.....
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