Recounting a recent incident, SRK, who is the brand ambassador of Dish TV, was shooting for a commercial and was requested to take off his shirt for one of the many promos. Shahrukh Khan politely declined and queried as to why he had to take off his shirt and that[an error occurred while processing this directive] too for a DTH commercial. To this he was given a rather gullible answer - different clothes are for different season. In a lighter vein, the witty superstar asked the ad-makers as to which season nakedness specify!
Needless to add that all went speechless and had no clue about what to say to SRK's deadly wit and humour.