There used to be a time in Bollywood when the success of a movie was determined by it's run in the theatres. The films which completed silver jubilee(25 weeks) were considered as hits and the one with golden jubilees(50 weeks) were mega hits. But now the time has changed and it's all about the moolah. The newest fascination of bollywood is the hundred crore club and the movie is considered a hit if it crosses this mark.
All you can hear these days is how much collection a movie has done and how fast it has entered the 100 crore club. Aamir Khan started the trend when Ghajini was the first entrant in the coveted club. Since then Salman Khan with five and Shahrukh Khan with four films are sitting on top two positions. SRK's latest Chennai Express is the first movie to break the 400 crore barrier worldwide. But what is the mantra to join the 100 crore club? We have picked some very interesting tweets and one Gurlabh Singh(@IamG_Sidhu) says-Take a south movie and remake it. Another interesting tweet was "no content, high marketing budget, release it on long weekend with max Number of prints,hike ticket rates!" by Ashish Tyagi(@aashishtyagi).
Obviously the audience is not very happy with kind of cinema being produced by the bollywood filmmakers and they definitely want some change. But with the commercialization and corporization in the industry, can we hope to see some changes soon? Go through the slides to see what the people had to tweet about the 100 crore formula.
Cast @iamsrk. + Ask him to open his arms every 5 min.done!
Going for promotion on the sets of comedy nights with kapil and daily soaps like tarak mehta
Just ensure the story line makes no sense whatsoever, not even by accident
Man Mohan Singh ko Bol Bachchan 2 mein cast karo..ppl wud want to see him speak.
Take an experienced 40 yr actor with a naive 20 yr actress, use a baseless script and blow up as many vehicles u cn.
A Story in a movie with relationships between-
1. Sunny Leone & Emran Hashmi
2.Emran & Mallika
3. Mallika & Sunny
Paid reviews by critics giving them 3.5 stars when the dont deserve 1
Semi-nude item number, 1 out of 3 khans, exploding and flying cars and a script written by a 3 year old.