The Shahrukh Khan-Shirish Kunder fight has been blown out of proportion. Websites, twitter, TV news channels have all covered the incident in length providing details of how the fight began, and how the the so-called brawl became ugly.
Suddenly, the entire nation seem interested in knowing about the Shahrukh Khan-Shirish Kunder fight. Not to be left behind, Amul too joined the bandwagon and came up with an extremely witty and innovative ad campaign that read 'Please Maar Khan!, but maar Amul butter on bread instead'.
The cartoon characters in the Amul ad picture shows Shahrukh Khan and Shirish Kunder fight amongst themselves while sanjay Dutt looks on.