Bollywood filmmakers have tried many genres of films over the years but it is 'love story" that has stood the test of time. It still works at the box office as it did decades ago. Ironically, Karan Johar, the man behind many hit films based on love, is producing I Hate Luv Storys along with Ronnie Screwvala's UTV Motion Pictures. This has created lots of curiosity among the film buffs.
I Hate Luv Storys is a romantic comedy directed by debutante Punit Malhotra. It is about a man who hates love stories like no one else. However, he encounters a girl who loves love stories and lives a blissful and dreamy life. Their characters contrast like fire and water. Will they ever fall in love? You will have to watch the film to know it.
One of the highlights of the film is certainly the fresh pair of Imran Khan and Sonam Kapoor. Both the actors are relatively new to film industry with only a few films in their kitty yet they are in great demand. Imran"s debut film Jaane Tu Ya Jaane Na was a success but his subsequent films failed terribly. Sonam also had a dream start with Sanjay Leela Bhansali"s Saawariya but it stumbled at the box office. Her second film Delhi-6 also was a flop. So, I Hate Luv Storys pair is under immense pressure to deliver the goods this time around. It looks like the film has all the elements of a hit film if we are to go by its trailers.
The cast of the film has been promoting it like never before to ensure a good opening but sans any controversy or cheap publicity. Sonam was earlier linked to the director of the film Punit Malhotra but it died down as the film approaches its release date.
The hype around the film has been so far so good but its true colour will come out only when it hits the theatres tomorrow, June 2. Watch out for this romcom!