Many big films failed to live up to the expectations this year. Besides poor script and screenplay, there are other factors too. The ongoing economic recession could be one of the reasons for the bad run of Bollywood this year. Filmmakers were skeptical about investing huge amount on their projects. Likewise, the film buffs could be selective and check their purse before watching a film.

The long feud between the film producers and multiplexes owners over the sharing of revenues was the main cause of the chaos in the film industry in the latter half of 2009. The strike pushed all the films that were supposed to be released in the first half of the year to the second half and thus cramped the release dates. We have been witnessing a big film or two or more being released almost every Friday. This means lesser screening time and more choice for the viewers. This way, films have been eating into each other's revenues.

Another reason for the failure of films is the swine flu scare. At least a few films were badly affected by the flu as the film viewers kept away from theatres. Ban of film screening in a few states and the directive of the government to keep away from public places, to prevent the flu from spreading, affected the collections at the box-office.

There are more big films like Kurbaan, Paa, 3 Idiots and others set for release this year. Will these films brighten up Bollywood? Keep your fingers crossed!