By: Joginder Tuteja, IndiaFM
Monday, August 28, 2006
It appears that the week gone by has surely created a record of sorts for the maximum promotional music videos being out in such a short duration. One look at the list of songs below that were premiered last week and one gets the picture.
Aap Ki Khatir
The remix version of Aap Ki Khatir featuring Akshaye Khanna, Priyanka Chopra and a horde of dancers. The song has been stylishly shot on a glossy indoors set with bright fluorescent lighting.
Khosla Ka Ghosla
Funniest of the lot, it doesn't require an Einstein to explain the kind of effect a song would make if Anupam Kher and Boman Irani clash! 'Chak De Phattey' has been given a glossy treatment inspite of the fact that the setting is that of a construction site, something that goes so very well with the film's theme.
Best promotional number of the week gone by, 'U and I' is a chartbuster all the way with Viveik Oberoi and Sameera Reddy having fun on a 'Friday Night'. An eye candy song shot indoors, its highlight is the presence of Sunny Deol who attempts to shake a leg or two and is also candidly caught in a couple of embarrassing moments!
Atif, the singer who is the voice behind the hit track 'Tere Bin', has been roped in for a music video of the song. Directed in the same manner as a Pakistani pop/rock track, its haunting feel is difficult to erase from one mind.
Remix version of 'Yaadan Teriyan' featuring Emraan Hashmi and Geeta Basra has been unleashed on the telly. Though the song seems to have been shot in a limited budget, the creativity factor hasn't died down. Camerawork, lighting and editing deserve special a mention.
5 promotional music videos in one week flat - now this should indeed be a record!