Four new movies Mickey Virus (MV), Bull Bulbul Bandook, Ishk Actually and Super Se Upar, which belong to different genres, have hit the screens on October 25. Of them, Mickey Virus has got decent response, while the rest exhausted within their opening weekend. Although its business is not upto the expected mark, the Manish Paul and Elli Avram starrer has topped the weekend-domestic-business chart.
Of the four movies, Mickey Virus is much-hyped and highly-promoted movie. The film has released in 1,000 screen, which is more than other new releases. So, it had slightly better response on its opening day. The film registered 10% to 15% occupancy in the morning and matinee shows and it was expected to show improvements in the evening/night shows. Its business improved, but not upto the expected level.
Mickey Virus got positive reviews from film critics, who liked its engrossing plot. The Manish Paul and Elli Avram starrer managed to attract footfalls, but the growth was not in sync with its merits over on Saturday and Sunday. The movie has collected Rs 4.75 crores nett at the Indian Box Office in the first weekend. Its breakup is Rs 1.35 cr on Fri, Rs 1.60 cr on Sat and Rs 1.80 cr on Sun.
Produced by Arun and Vivek Rangachari, Mickey Virus has been made with a budget of Rs 11 crores nett. If it has to recover its production cost, the movie has to struggle lot on the weekdays. Hrithik Roshan's highly-awaited film Krrish 3 is releasing on November 1. Trade experts feel that the movie would become a big road-block for the Saurabh Varma-directed film.