Ek Thi Daayan, which has been made at a total cost of Rs 24 crores, has collected Rs 6.24 crore nett at Indian Box Office on the first day. Sources from the production unit claim that the film has earned as much as Rs 20 crore from non-theatrical sources. Sharing news about its collection, trade guru Taran Adarsh tweeted, "Ek Thi Daayan collected approximately Rs 18.07 crore in its opening weekend."
Girish Johar, head of acquisition and distribution, Balaji Motion Pictures, is hopeful that the film will receive better business in the days to come. "In terms of economics, it has been profitable, but in terms of Box-Office, it has been only satisfactory. We were hoping it would get better, but it has done average," Johar told IANS.
Theatre owners are also happy with the footfalls they have received for the supernatural thriller. Anant Verma, director and business head, DT Cinemas, told IANS, "Right from Friday till Sunday, almost all the shows of DT Cinema Gurgaon and Delhi were full. The movie has done better than what we expected it to do and the overall occupancy of the movie was 75 to 80 percent. Evening shows were almost houseful."
Kannan Iyer's directorial venture Ek Thi Daayan features Emraan alongside three actresses - Huma Qureshi, Konkona Sen Sharma and Kalki Koechlin. Released on Friday, the Vishal Bhardwaj and Ekta Kapoor co-production is the story of a magician and witch. Before its release, it garnered too much of attention because of its theme.