Director Reema Kagti's second directorial venture Talaash, starring Aamir Khan, Kareena Kapoor and Rani Mukherjee in leads, has hit the screens today (November 30) and received an overwhelming response at the Box Office in India. Trade experts say that this psychological thriller will surely break the first day collection record of Shahrukh Khan's Jab Tak Hai Jaan at the domestic business centres.
Aamir Khan was last seen in a full-pledged role in the movie 3 Idiots in 2009. His fans were desperately waiting for him to rock the screens from the past three years. Aamir mania seemed to be at its peak on the release day of Talaash, which has hit 2,500+ screens in the country. The theatres across the country screening Talaash were overflowing with his fans in the morning and matinee shows.
Talaash had huge amount of advance ticket booking prior its release and remaining few tickets were being sold in black market, where one ticket cost was more than Rs 1,000. In many places, disappointed Aamir Khan fans, who had come to watch the film in the first show on the first day, turned violent when they did not get tickets. Finally, the theatre owners had to call the police to control the mob.
Talaash has managed to drive unprecedented crowd outside both single screens and multiplexes across the country. The suspense thriller has registered 100% occupancy in both single screens and multiplexes across the country in the morning and matinee shows on the first day. As per early trends, its business is expected to cross Rs 20 crore mark at the domestic Box Office on the first day.
However, Aamir Khan had intentionally not promoted the movie Talaash prior its release and he was said to be following different strategy - "not-in-your-face promotional strategies". Many in the B-Town were keeping their fingers crossed about its opening. But Mr Perfectionist's new strategy has hit the bull's eye. The movie has received positive reviews from film critics, and now the word of mouth is expected to takes its business upwards over the weekend.
Stay locked to this space to know about Talaash first day collection at Indian Box Office.