The bosses at the Eros International Media Ltd are all very happy as its latest production Ra.One has collected Rs 170 crore in the worldwide Box Office in the first weekend. The superhero movie has triumphed with the collection of Rs 137.25 crore (Net of Rs 96 crore) in India and Rs 32.75 crore overseas.
Nandu Ahuja, Sr VP, Distribution, Eros International said, “Ra.One released to packed houses across the country on Diwali day and has already created history by taking over the mantle of the biggest domestic earner so far. The film continues to be on its record breaking spree with several new achievements since its release. It has touched the highest individual collection in circuits such as Mumbai, Delhi, Punjab and Rajasthan. We see repeat viewings of the movie with the 3-D version being equally sought after. With the Eid holiday also coming up next week and no other major film release; we are anticipating the film to continue doing huge numbers."
Speaking on Ra.One's overseas performance, Pranab Kapadia, President, Eros International plc said, “With Ra.One, Eros International once again consolidates and establishes its global distribution network and the film is enjoying a superb run across all major regions including UK, North America, Europe, Australia and the Middle East. Overseas, the film has broken SRK's own previous first weekend record established by My Name is Khan and Ra.One now occupies the position of biggest Indian first weekend grosser overseas as well. The Saturday release of 3D versions in most overseas markets means that we are looking at the film continuing to do some excellent numbers through the coming weeks."
Ken Naz, President, Eros International, USA added, “Eros has capitalized on its key competitive advantage of its worldwide distribution network to exploit the film and not surprisingly, Ra.One has had a brilliant opening across the country. Despite storms in the east coast and a state of emergency declared, the film has performed so well. Apart from audience appreciation, leading media like the New York Times and LA Times have hailed the film too and we can confidently declare this film to be one of the biggest ever blockbusters and top earners for an Indian film in the USA."
Kamal Jain, Group CFO, Eros International said, “Ra.One has also been able to set a new benchmark in terms of brand tie ups and merchandising. With Volkswagan, McDonalds, PlayStation and Tag Heur amongst its partners it has opened up a whole new areas of funding and cross promotion. Through pre-licensing of rights and the strong theatrical advances and collections till date, we have already recovered our investment. The financial success of Ra.One demonstrates the efficacy of our movie monetization model and the unparalleled strength of our marketing and distribution network both in India and globally. We are very glad with the results posted by Ra.One and it is a profitable venture and the performance is as per our expectations."